What candy was used to lure ET in the 1982 movie ET The Extra Terrestrial?

What candy was used to lure ET in the 1982 movie ET The Extra Terrestrial?

M&M’s
M&M’s Loss Was Hershey’s Gain with E.T. the Extra Terrestrial. A key scene called for the film’s main human character, 9-year-old Elliott, to lure an alien out of the woods with M&M’s. Spielberg’s people approached the makers of M&M’s, Mars Inc., with a deal to use the candy in the film.

What sweets did Elliot give ET?

When Elliot tries to lure his newfound friend out into the backyard, he uses some candy that he has on hand — the Hersey’s candy, Reese’s Pieces. He places pieces of the brown, orange, and yellow chocolate for E.T. to munch on. This wouldn’t be the only food that E.T. enjoys throughout the movie.

Why did they use Reese’s Pieces in ET?

For those of you who don’t remember the plot of E.T., Reese’s Pieces were used by the Character Eliot to lure E.T. out of hiding. Within two weeks of the movie’s premiere, Reese’s Pieces sales blew up! There’s a dispute about the actual numbers, but its estimated sales went up 65% to 85%.

What product placement is in ET?

Reese’s Pieces
2) Reese’s Pieces in E.T. Hershey didn’t pay a dime to the folks behind the scenes at E.T. to have their candy placed prominently in the movie, but they did strike a deal to spend $1 million on advertising promoting the movie in exchange for that product placement.

What candy did they use in ET?

About that time, Hershey Chocolate received a call from Universal Studios, and they said that Steven Spielberg was producing a movie called “E.T.,” and they had decided to use Reese’s Pieces and the candy would play a featured part in the picture.

Did ET eat M&Ms or Reese’s Pieces?

Reese’s pieces were practically a brand-new product at the time. It seemed like some kind of obvious product placement. And, in the novelized version of the movie, E.T. did indeed munch on M&M’s.

What is the candy in ET?

What products were advertised in the movie ET?

E.T. This 1982 summer blockbuster blazed the modern-day trail for product placement, effectively putting Hershey’s Reese’s Pieces on the map. It was on-screen love at first sight between the film’s namesake character and the little round candies – and movie-goers ate it up.

What two products were advertised in ET?

These were Hershey-manufactured peanut-butter confections called Reese’s Pieces and their cameo role in one of the world’s biggest blockbuster movies turned out to be a brilliant marketing coup.

Did ET like Skittles or M&Ms?

for permission to feature M&M’s in the movie, the company refused! They decided that they didn’t want their candy to be associated with aliens, or some such nonsense. This was perhaps one of the silliest decisions ever made by a food-related company. Absolutely mind-boggling!

What Candy was used in et the Extra Terrestrial?

Such was the case when Mars, Inc. passed on the chance for its flagship product, M&Ms, to be the candy used in 1982 film E.T. the Extra-Terrestrial. Its turn-down cleared the way for Hershey Foods Corporation to make a remarkable splash for its Reese’s Pieces.

What was the candy that was supposed to be ett’s favorite?

E.T.’s favorite candy was supposed to be M&Ms.

Did Hershey pay to have Reese’s pieces used in ‘et’?

Hershey did not pay to have Reese’s Pieces used in E.T., but it did agree to do a tie-in between the movie and the candy after the film was released. A deal was inked wherein Hershey Foods agreed to promote E.T. with $1 million of advertising; in return, Hershey could use E.T. in its own ads.

Why didn’t et Munch on M&M’s in the novelized version?

And, in the novelized version of the movie, E.T. did indeed munch on M&M’s. So, why the difference? The original script for E.T.. of course, called for Elliot to scatter a trail of M&M’s to lure E.T. Yet, when Amblin Entertainment asked the M&M division of Mars, Inc. for permission to feature M&M’s in the movie, the company refused!