How many people use AXE deodorant?

How many people use AXE deodorant?

5.62 million Americans
According to this statistic, 5.62 million Americans used Axe deodorant / anti-perspirant 8 or more times within a week in 2020.

What company owns Axe body spray?

Unilever
Axe or Lynx is a brand of male grooming products owned by the British company Unilever and marketed toward the younger male demographic….Axe (brand)

How many countries sell Axe?

For over 34 years, we’ve helped guys look, feel and smell their most attractive. Men across the globe in over 90 countries reach for Axe – also known as Lynx in the UK, Ireland, Australia and China – to start their day.

What age group is Axe for?

Mike Dwyer, brand development director for Axe, the bane of parental olfactory nerves, said, “We’re clear that the Axe target is 18-to-24-year-old guys, but we recognize that we have older and younger users.” Hard sales figures for tweens are difficult to come by.

Who invented Axe?

Stone axes made with ground cutting edges were first developed sometime in the late Pleistocene in Australia, where grind-edge axe fragments from sites in Arnhem Land date back at least 44,000 years; grind-edge axes were later present in Japan some time around 38,000 BP, and are known from several Upper Palaeolithic …

How much is the Axe brand worth?

Axe, which is owned by Unilever, is a $2.5 billion global brand with relentless growth (retail sales rose 13.6% from 2010 to 2011).

Is Axe still popular?

Today, the iconic ad campaign feels fossilized, obsessed with a bygone vision of masculinity. (Axe rebranded in 2016, and although it still enjoys annual global revenues of more than $1 billion — comparable to a decade ago — it has posted year-over-year declines in the cultural cachet department.)

Is AXE a boy or girl?

‘Anarchy’, a new unisex scent, is coming in January. Axe, the body spray choice of 11-year-old boys everywhere, is launching a new line for those mysterious creatures called women.

Who are AXE customers?

AXE is being targeted to the Men who are in the age group of 15-40 years and are in constant search of their inner self. The brand position itself as an offering which can help the customer in smell good, feel good and be confident in itself.

How heavy is an axe?

Axes designed for warfare ranged in weight from just over 0.5 to 3 kg (1 to 7 lb), and in length from just over 30 cm (1 ft) to upwards of 150 cm (5 ft), as in the case of the Danish axe or the sparth axe. Cleaving weapons longer than 150 cm would arguably fall into the category of polearms.

How many logs can an iron axe break?

An axe is used to break logs and blocks derived from wood faster than by using other tools. An axe uses 1 durability to break 1 block….Durability.