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How does change for life help individuals?
Change4Life aims to help families lead healthier lives by eating well and moving more. Change4Life is now a trusted and recognised brand, with 97% of mothers with children aged 5-11 associating it with healthy eating.
Is Change4Life free?
Plus it’s free and easy to do, anywhere!
How does Change4Life help families?
Change4Life aims to ensure parents have the essential support and tools they need to make healthier choices for their families. We know that modern life can mean we are a lot busier, less active, and more reliant on convenience and fast food than we used to be.
What age is Change4Life aimed at?
Originally developed as part of the childhood obesity prevention strategy, it targeted parents of children aged 5–11, particularly those from segments of the population where parental attitudes, beliefs and behaviours indicated that their children were most likely to gain excess weight.
How is Change4Life advertised?
While the advertising, which breaks in July, will be aimed at mothers, Change4Life will target children directly for the first time by rolling out sticker charts, encouraging healthy habits, to schools and through teacher information packs. Additional digital activity will be aimed at mothers and children.
Who set up Change4Life?
Change4Life is a public health programme in England which began in January 2009, run by Public Health England. It is the country’s first national social marketing campaign to tackle the causes of obesity.
How many people are obese in the UK?
Adult obesity in England The Health Survey for England 2019 estimates that 28.0% of adults in England are obese and a further 36.2% are overweight but not obese. Obesity is usually defined as having a body mass index (BMI) of 30 or above. BMI between 25 and 30 is classified as ‘overweight’.
How is Change4Life funded?
The Change4Life Sports Clubs programme is funded by the Department of Health and managed by the Youth Sport Trust.
How Change4Life uses mass media?
Launched in January 2009, Change4Life focused on families with young children and used a mix of humorous animated TV and press ads, a range of engaging support materials (such as wallcharts, recipes and checklists) and on-the- ground activities to encourage and empower families to become more active and consume a …
Who is Change4Life funded by?
the Department of Health
The Change4Life Sports Clubs programme is funded by the Department of Health and managed by the Youth Sport Trust.
Is Change4Life app successful?
The app was used over 14 million times, with over 8 million successful scans.