Is Instagram mostly male or female?

Is Instagram mostly male or female?

As of October 2021, more than half of Instagram users, nearly 52 percent, were male and 48.4 percent were female….Distribution of Instagram users worldwide as of October 2021, by gender.

Which gender gets more likes on Instagram?

women
According to the world’s first fully-automated Instagram scheduling tool, Hopper, women receive five times more likes than their male counterparts on the social media platform. The company revealed that the average number of likes on women’s posts stands at 578 compared to approximately 117 per post published by men.

Why do more females use Instagram?

INSTAGRAM AND WOMEN As all know, Instagram is a platform for fashion, beauty, design, and brands that target women as its customers. Another reason is, this platform is for sharing photos and women are more interested in showing themselves, their clothes, make –up, home, etc.

Why girls use Instagram more?

Do girls get more likes than boys?

Marketers may want to consider focusing their influencer marketing efforts on women, after new research revealed female Instagram users get five time more likes than male users. The average number of likes for female users, including celebrities, influencers and ordinary users, was 578, compared to 117 for male users.

What age group is on Instagram?

Instagram: distribution of global audiences 2021, by age group. As of October 2021, roughly 32 percent of global Instagram audiences were aged between 25 and 34 years. Over two thirds of total Instagram audiences were aged 34 years and younger and this makes the platform particularly attractive for marketers.

Is Instagram more popular in males or females?

More females than males are using Instagram. However, the users by gender are evenly split. Globally: 50.9% of females and 49.1% of males use the app. United States: According to a study of US adults, 31% of men and 43% of women use the app.

Are girls more active on social media than boys?

Girls are more frequent users of social networks such as Facebook and Instagram than boys. In 2018, 91 procent of girls were on networks such as Facebook and Instagram, against 83 percent of boys. Other forms of online communication show barely any difference between boys and girls.

What are Instagram demographics and why are they important?

An intelligent understanding of Instagram demographics is essential for savvy marketers. Instagram demographics give marketers a way to get to know the people behind the numbers. And with more than one billion people on the social network across the globe, there’s a lot of people to get to know.

What percentage of high school students use Instagram?

Instagram education demographics. Just 29 percent of those with a high school degree or less say they use Instagram, according to the Pew “Social Media Use in 2018” study. Of those with some college education, 36 percent use Instagram, while 42 percent of those with college degrees use Instagram.